Featured work
Four case studies, one underlying capability
Each one answers the same five questions: the problem, what I owned, the strategy, what I built and led, and what changed because of it.
01Owned platformSocial · magazine · newsletter · live events
WAGS Redefined
Building an owned platform around an underserved community.
- 733% platform growth, $50K revenue in one year
- 20K organic following, 1,000 owned subscribers
- 32 person editorial team, 25+ sponsors and vendors
02Identity-based communityMembership · summit · newsletter
The Sport Sorority
Content + community for women in sports.
- 50 founding members at $300 annual dues
- $10K sponsorship raised, 125 summit attendees
- 27 classes and an 8 pair mentorship cohort
03Brand & channel strategyReal-time publishing · brand voice
NBA Social
Real-time storytelling at the speed of culture.
- 2 brand ecosystems: Atlanta Hawks and NBA
- 82+ game days a season of live publishing
- Cross-functional work with Marketing, Creative, PR
04Creator experiencePartnerships · organic performance
Creator + Influencer
What makes someone stop, care and trust you.
- 7+ paid brand partnerships, 4 categories
- 487K views on one organic Reel
- Trackable affiliate conversion, not just reach