Testimonials · Social proof

In their own words

Unprompted: members bought the merch, wore it to games, reshared the stories and defended the mission in the comments.

Featured review · WAGcademy

An attendee wrote the case for the work

“WAGS Redefined is designed to empower the wives and girlfriends of sports stars, helping to connect them with resources to share their stories and use their platforms to make a difference in the world. That’s what Wagcademy is all about, putting that mission into action by helping us make connections, share hard-earned knowledge, and build each other up.”

“Her vision has grown so much, and Wagcademy is about creating connections and platforms that really empower women to build their own futures and use their voices in the world.”

Asia Saffold, WAGcademy attendee, in Through Their EyesUnpaid, unprompted, published on her own

WAGS Redefined

Members wearing it, resharing it, defending it

Instagram story of a member in a WAGS Redefined cap captioned 'Repping @wagsredefined at today's game!'
“Repping @wagsredefined at today’s game!” She posted this from the stands.
Instagram story reshare of a WAGS Redefined article titled 'Training Camp Cuts: The 53-Man Roster' with the caption 'Wow.. couldn't have said it better'
“Wow. Couldn’t have said it better.” A reader reshared our roster story.
Instagram story graphic quoting WAGS Redefined on self identity: 'We are powerful, yet we are MARGINALIZED'
“Finally something that makes sense.” She made her own graphic out of our words.
Instagram comment thread with readers praising WAGS Redefined and the brand replying to each one
“Grateful for your vision.” “You are the village that keeps it going.” We replied to every one.
Instagram story reshare of a WAGS Redefined blog post 'Trust in the Process' by Jacquelyn Butler, captioned 'I love contributing to such a great brand. Women supporting women is such a beautiful thing!' with the hashtag #communityovercompetition
“I love contributing to such a great brand.” A contributor sharing her own byline.
Instagram comment thread: 'Love this page and all the stories. Thank you for all your efforts, energy, and hard work' with a WAGS Redefined reply to every comment
“Love this page and all the stories.” The comments turned into a group chat.
Instagram comment thread: 'Thank you for all you do! Showing the real wags. From p squad, to active, to big time. You keep it REAL!'
“Showing the real wags. From p squad, to active, to big time. You keep it REAL!”
Instagram comment thread thanking LeLe for the vision: 'We do have names, we do have brains, goals, aspirations, and most importantly a voice.... a story!'
“We do have names, we do have brains, goals, aspirations, a voice, a story!” A member thanking us for the space.
Instagram comment reading 'your vision has become a movement. You set out to make a splash and made waves' with the hashtag #youdidthat
“Your vision has become a movement. You set out to make a splash and made waves.”
Member in a WAGS Redefined tee behind the counter of a beauty boutique
She discovered another WAG-owned boutique through our advertising and showed up to support it.
Member in a WAGS Redefined tank on an NFL sideline with a player in a Ravens jersey
Pregame on the sideline in her WAGS tank.
Member wearing a gold-foil WAGS Redefined cap and tank
The gold foil cap and tank. Members posted selfies in it the week it dropped.
Member in a WAGS Redefined bodysuit seated on stadium bleachers holding a football
She shot this in the gear and tagged us. Nobody paid her to do it.
Member in a WAGS Redefined cap and a #SQUAT workout tank
Gym days, game days, errands. The gear lived in her real closet.

Partners + advertisers

What partners say

“Advertising with WAGSR has generated great buzz and significant quality leads. I believe in their mission of female empowerment and reshaping the stereotypical WAG.”
Ariana, Owner, Milk and Honey BabiesAdvertiser · WAGS Redefined
“WAGSR has been a blessing. I promoted my organization to the community we’re trying to reach, and I’m grateful to have them telling our stories.”
Tenisha, Co-Founder, Professional Football Wives Association, Inc.Partner organization · WAGS Redefined

The Sport Sorority

The feed did the recruiting

The best posts were never brand announcements. They named, credited and celebrated women in the industry.

Instagram post about Dany Garcia and Dwayne Johnson buying the XFL, with 727 likes and 20 comments
Breaking news, but always with a woman in sports at the center of it.
Instagram post about agent Kim Miale and her client Saquon Barkley, with 710 likes and 16 comments
We tested a new format called The Athlete vs. The Agent. It stuck.
Instagram spotlight post celebrating Kim Ng as the first female GM in a major professional league
Kim Ng made history, so she led the feed that day.
Instagram quote graphic featuring a Sheryl Sandberg quote about women's voices
Quote graphics were our most saved and shared posts, every time.
Instagram announcement for an IG Live with NFL agent Kelli Masters
IG Lives with women actually doing the job. Free insider access for members.
Member spotlight graphic for founding Locker Room member Taylor Sreboth
Member spotlight. A founding member got the whole post to herself.
Mentee spotlight graphic for Cohort One mentee Marina Turner
Mentee spotlight from our very first mentorship cohort.
Instagram takeover announcement featuring intern Alana M. wearing a Support Women in Sports tee
Takeover day. We handed the account over to a member and let her run it.
Instagram post of two sports media women captioned collaboration over competition
“Collaboration over competition.” A veteran journalist and a next gen one, same frame.
Instagram post of a member on an NFL sideline in Miami Dolphins staff apparel
A member's work day on the sideline included Channing Tatum. The comments went wild.

Members

Paid members, in their own words

Testimonial graphic from Alana Meraz about The Sport Sorority membership
Alana Meraz started as our social intern, then went to USA Soccer and cofounded Latinx in Sports.
Testimonial graphic from Karina Rivera about The Sport Sorority membership
Karina Rivera on what she got out of membership beyond the career stuff.