Testimonials · Social proof

In their own words

Unprompted: members bought the merch, wore it to games, reshared the stories and defended the mission in the comments.

WAGS Redefined

Members wearing it, resharing it, defending it

Instagram story reshare of a WAGS Redefined article titled 'Training Camp Cuts: The 53-Man Roster' with the caption 'Wow.. couldn't have said it better' — “Wow.. couldn’t have said it better.” — a reader resharing our story.

Instagram story graphic quoting WAGS Redefined on self identity: 'We are powerful, yet we are MARGINALIZED' — “Finally something that makes sense.” — a follower’s own graphic.

“Grateful for your vision.” “You are the village that keeps it going.”

“I ❤ contributing to such a great brand.” — a contributor, #communityovercompetition.

Instagram comment thread: 'Love this page and all the stories. Thank you for all your efforts, energy, and hard work' with a WAGS Redefined reply to every comment — “Love this page and all the stories.” “Yes, yes, and YES! #wagsredefined.”

Instagram comment thread: 'Thank you for all you do! Showing the real wags. From p squad, to active, to big time. You keep it REAL!' — “Showing the real wags. From p squad, to active, to big time. You keep it REAL!”

Instagram comment thread thanking LeLe for the vision: 'We do have names, we do have brains, goals, aspirations, and most importantly a voice.... a story!' — “We do have names, we do have brains, goals, aspirations... a voice, a story!”

Instagram comment reading 'your vision has become a movement. You set out to make a splash and made waves' with the hashtag #youdidthat — “Your vision has become a movement... you made waves. #youdidthat.”

Member in a WAGS Redefined tee behind the counter of a beauty boutique — A member supporting a WAG-owned boutique found through WAGS Redefined advertising.

Member in a WAGS Redefined tank on an NFL sideline with a player in a Ravens jersey — On the sideline in WAGS gear, pregame.

Member wearing a gold-foil WAGS Redefined cap and tank — Gold-foil cap and tank — a merch drop members posted selfies in.

Member in a WAGS Redefined bodysuit seated on stadium bleachers holding a football — Member-shot content in the gear, tagged to us — unpaid, on-brand.

Member in a WAGS Redefined cap and a #SQUAT workout tank — Everyday wear — gym days, game days, errands, not just campaigns.

Partners + advertisers

What partners say

“Advertising with WAGSR has generated great buzz and significant quality leads. I believe in their mission of female empowerment and reshaping the stereotypical WAG.”

Ariana — Owner, Milk and Honey BabiesAdvertiser · WAGS Redefined

“WAGSR has been a blessing — I promoted my organization to the community we’re trying to reach, and I’m grateful to have them telling our stories.”

Tenisha — Co-Founder, Professional Football Wives Association, Inc.Partner organization · WAGS Redefined

The Sport Sorority

The feed did the recruiting

The best posts were never brand announcements — they named, credited and celebrated women in the industry.

Instagram post about Dany Garcia and Dwayne Johnson buying the XFL, with 727 likes and 20 comments — Top-story announcements featuring prominent women in sports.

Instagram post about agent Kim Miale and her client Saquon Barkley, with 710 likes and 16 comments — New format test: “The Athlete vs. The Agent.”

Instagram spotlight post celebrating Kim Ng as the first female GM in a major professional league — Spotlighting veterans breaking barriers in the game.

Instagram quote graphic featuring a Sheryl Sandberg quote about women's voices — Mantras and quotes: our most saved and shared format

Instagram announcement for an IG Live with NFL agent Kelli Masters — IG Live with industry operators, delivering insider access.

Member spotlight graphic for founding Locker Room member Taylor Sreboth — Member spotlight, amplifying a founding member's voice.

Mentee spotlight graphic for Cohort One mentee Marina Turner — Mentee spotlight from our first mentorship cohort.

Instagram takeover announcement featuring intern Alana M. wearing a Support Women in Sports tee — IG takeover — the account handed to a member.

Instagram post of two sports media women captioned collaboration over competition — “Collaboration over competition” — next-gen and veteran journalists.

Instagram post of a member on an NFL sideline in Miami Dolphins staff apparel — A member's sideline work day included Channing Tatum, a community hit on social.

Members

Paid members, in their own words

Testimonial graphic from Karina Rivera about The Sport Sorority membership — Karina Rivera — value framed beyond career.

The numbers The case studies