Philosophy

Belonging before broadcasting

Content and community aren't two departments. I believe they're the same engine and this is how I run it.

People participate when they feel seen, useful and connected. Opening a channel is not the same as earning attention.

Members are the content engine

The most credible stories come from members' experiences, expertise and wins. A marketing calendar can't manufacture that.

Contributors need somewhere to go next, so I build a clear path from contributor to champion to ambassador to advocate.

The real questions: are members staying, participating, referring, advocating and strengthening trust?

The journey

“Where do I fit?”

“These people understand me/my work.”

“I have something valuable to add.”

“I'm part of this.”

“Other people in my field should know about this.”

“Advocate stories become content, content and community value attracts members, members create more advocates. Advocacy is where the loop closes.”

The capabilities

Community strategy

Owned platforms, identity-based communities, membership and events

Content + channel strategy

NBA social, The Sport Sorority, WAGS Redefined, creator content

Authentic voices

Athlete and member storytelling, talent relations, 70+ interviews

Members into advocates

Recognition programs, ambassadors, member-made content

Events and experiences

A live conference, summits, panels and community programming

Creator-side fluency

7+ brand partnerships, so I've sat on both sides of the ask