Numbers
Outcomes, not just engagement
Every metric from the case studies in one place: growth, revenue, membership, events and reach.
733%
Platform growth in one year
$75K+
Revenue + sponsorship raised across both platforms
39+
Brands and partners worked with across the case studies
300+
Attendees across live events and a virtual summit
WAGS Redefined
An owned platform, five channels
- 733%
- Platform growth in one year — driven by adding live events
- $50K
- Annual revenue, up from $6,405 the prior year
- 20,000
- Unique page views per month, plus a 20K organic social following
- 200+
- Blogs published on wagsredefined.com
- 30
- Contributors plus 2 embedded correspondents writing for the site
- 1,000
- Owned email subscribers on the newsletter
- 100
- Attendees at the first WAGcademy conference, Los Angeles
- 5
- Leagues in one room: NFL, NBA, MLB, NHL, MLS
- 25+
- Sponsors, vendors and partner organizations activated
- 8
- National and regional press placements earned, unpaid
- 3
- Print + digital magazine issues published as Editor-in-Chief
- 70
- Interviews personally conducted with WAGS across sports
- Revenue mix: sponsored events (75%), membership/product (20%), advertising (5%)
- Average order value: $53 → $878 in one year, as the offer shifted to events and partnerships
The Sport Sorority
Paid membership + a co-hosted virtual summit
- $300
- Annual dues — a paid membership, not a free follower base
- 50
- Founding members who joined at launch and set the culture
- 27
- Classes hosted on the membership platform
- 8
- Mentor–mentee pairings in the first 12-week cohort
- $10K
- Sponsorship raised for the first Standing in Sisterhood summit
- 15
- Speakers and panelists booked, briefed and run of show'd
- 125
- Virtual attendees from the women in sports community
- Weekly
- Coaching calls with the founder and a high-performance coach
NBA Social
Real-time publishing at brand scale
- 2
- Brand ecosystems — Atlanta Hawks and league-level NBA channels
- 82+
- Game days a season of real-time publishing, plus playoffs and campaigns
- Daily
- Content creation with Marketing, tracking trends and analytics
- 55
- Hours in Sprout Social categorizing content and performance
Creator + Influencer
Paid collaborations, organic performance
- 487K
- Views on a single organic Reel — the New Mommy Challenge
- 266K
- Views on the “main character” organic post
- 25.2K
- Likes and 62 comments on that one post
- 7+
- Brand partnerships across maternal health, family fun, fitness, and beauty
- LELEMARTIN10
- Personal affiliate code — trackable conversion, not just reach
- 100%
- Disclosed partnerships — #sponsored, paid partnership labels, always
Brands and partners
Who this work has been built with
Sponsors, co-hosts, vendors and paid collaborators across WAGS Redefined, The Sport Sorority, NBA social and creator work.
- NBA
- Louis Vuitton
- The Webster
- Peli Peli
- Pro Athlete Travel
- Prozis
- FRÉ Skincare
- Kopari Beauty
- Goldfish Swim School
- Force Athletics
- S2 The Brand
- Body GOALS Physical Therapy & Wellness
- F&W Style
- Sporty Girls Inc.
- Gym & Juice
- KIND
- Teami Blends
- STACK
- Fit-N-Fuel
- Scoopie
- OVME
- BODIED
- Mikayo House
- Zakeya LaNique Photography
- Kelly Lane Photography
- Arya Esha
- Jennifer Johnson Photography
- Style Roster
- Dream Center
- Essentia
- Rodeo Realty
- Healthade Kombucha
- Luxury Garage Sale
- JNL Career
- The Babysitting Co.
- MD Stylings
- Styled by Urcia
- Flywheel Sports
- Black Girl Vitamins
Notable press
Where the work has been featured
My work and the brands I've built have been featured and promoted across print, radio, podcasts, blogs and digital media, all earned coverage.
- Rolling Out
- Atlanta Business Chronicle
- Hot 107.9
- HighlightHer
- BALLERS magazine
- The Doctor of Love Show
- The Posh Mommy
- nflfemale.com
- Female Football Frenzy
“Engagement tells you people noticed. Retention, referral and advocacy tell you the community is working.”