Case study 03 · Brand & channel strategy
NBA Social
Creating content at the speed of culture, with the big-brand rigor that backs up the community work.
What the work required
Real-time storytelling
Brand voice
Cultural fluency
Audience behavior
Talent and athlete storytelling
Channel-specific content
Cross-functional collaboration
Game-day and campaign content across Hawks and NBA channels: real-time publishing, brand voice under deadline, athlete stories with partners, creative and PR.
- 2
- Brand ecosystems across Atlanta Hawks and league-level NBA channels
- Daily
- Content creation with the Marketing team, tracking trends and analytics
- 82+
- Game days a season of real-time publishing, plus playoffs and campaigns
- 55
- Hours in Sprout Social categorizing content and performance metrics
Inside the work
From the building
“Working in professional sports taught me that the best content strategy isn't simply about what a brand wants to say. It's the intersection between what the brand needs to communicate, what the audience cares about, and what makes sense for the channel.”
Why it matters
The same muscle behind having strong opinions on format, channel fit, and what's worth a busy professional's time.