LeLe Martin

Events

Rooms where the
community showed up

WAGS Redefined and The Sport Sorority live events. Managing programming, partners, and production.

Event 01 · WAGS Redefined

WAGcademy, Los Angeles

A conference-festival hybrid presented by Bank of America, mentoring women through business, finances, relationships and purpose. Included styling activations, on-camera interviews, rooftop lunch, and a full sponsor roster woven into the experience.

100
Attendees across 5 professional leagues
733%
Platform growth off the back of the event
Bank of America
Presenting sponsor, plus a category partner roster
“Wagcademy is about creating connections and platforms that really empower women to build their own futures and use their voices in the world.”
Asia Saffold, attendee, writing in Through Their Eyes · Read her 5 biggest takeaways
Read the WAGS Redefined case study
WAGcademy panel of athletes and partners mid-conversation in front of the branded muralFloor decal reading BE WHO YOU NEEDED WHEN YOU WERE YOUNGER in WAGcademy blue and pinkWAGcademy VIP badges on teal lanyards laid out on the check-in tableOh Snap card at check-in inviting guests to use the WAGcademy Snapchat filter and hashtagsStaffer handing a guest a clear gift bag packed with partner product and the WAGS Redefined magazinePanelist speaking into a microphone during a WAGcademy sessionAttendees in the front row beside a WAGS Redefined screenFine jewelry tray of rings and pendants from a partner activation at WAGcademyRooftop lounge with a pink-to-teal balloon installation, low tables and floor cushionsHost and a WAGcademy attendee on the step-and-repeat in front of the WAGcademy logoStyling activation pairing an NFL jersey with designer pieces on a rackClose portrait of a WAGcademy panelist mid-answer with mic in handChair massage in the wellness lounge with rose petals scattered across the floorRams jersey styled on a rack of tailored Balani suiting at the styling activationRow of attendees taking notes during a WAGcademy sessionFounder in a cream off-the-shoulder suit seated and laughing between WAGcademy sessionsStack of fitness and wellness magazines on the reading table in the loungeWatermelon cocktail in a coupe glass against a wall of pink balloonsUSC pouch and pom-pom keychains from the WAGcademy gifting suite on turfFiddle-leaf fig in the sunlit loft window before doors openedStacked copies of Hustle, Believe, Receive on the WAGcademy welcome table
Hudson Loft check-in table set with lanyards and GET IT GIRL signage under the HUDSON muralSpeaker at the acrylic podium in front of the WAGcademy presented by Bank of America backdropThree attendees, one holding her baby, posing on the WAGcademy step-and-repeatWAGcademy program booklet beside a WAGS Redefined branded microphoneWAGcademy panel on stage in front of the presented-by-Bank-of-America backdropPink, teal, yellow and magenta balloon installation with orchid accents on the rooftop turfGuest in a pink ruffled top lounging at the rooftop tables beside the balloon wallSports industry panelist answering a question alongside the moderatorDJ spinning vinyl under the rooftop tent during the WAGcademy receptionSHOPPING IS MY SPORT wall arrow pointing into the styling suite, with a GAME CHANGER decal on the floorVarsity + Dope, Visionary Babe and Revolt & Rose caps from partner brands lined up on the retail shelfSidewalk decal reading girls compete, women empower in pink script and letteringRooftop dining tables under yellow umbrellas lined with balloon garlands and ghost chairsAttendee photographed smiling in the on-site portrait studioPoke bar of edamame, carrots and toppings in wooden bowls at the WAGcademy lunchFounder in a The Future Is Female tee assembling swatch keychains at the prep table before doors openedGroup of WAGcademy attendees photographed together at the rooftop receptionHost interviewing a WAGcademy attendee in front of the branded step-and-repeatAttendee listening intently during a WAGcademy keynoteCrystal-covered Los Angeles Clippers basketball on a mirrored plinthWAGcademy planning committee graphic

Event 02 · WAGcademy community service

Dream Center × LA Dodgers back-to-school drive

The conference opened with service, not a stage. The day before WAGcademy, members packed and handed out hundreds of backpacks with the Dream Center and the LA Dodgers. Service came first, so by day two the room already felt like a community, not a guest list.

Hundreds
Backpacks packed and distributed to LA-area students
3 partners
Dream Center, LA Dodgers, WAGS Redefined members
WAGS Redefined members gathered outside the Dream Center in Los AngelesSix members in branded tees smiling together at the Dream Center service dayTwo members seated on a tarp packing clear backpacks with school suppliesVolunteer filling a clear backpack with notebooks and school supplies
Member sorting stacks of clear backpacks under the supply tentClear backpack packed with notebooks, glue sticks, scissors and highlighters on a tarpVolunteers and students working the backpack distribution line under the canopyVolunteers working the supply tables under canopies at the back-to-school drive

Event 03 · WAGS Redefined

Super Bowl 51, Houston

A private WAGS shopping experience at The Webster Galleria, followed by an intimate brunch at Peli Peli Galleria during Super Bowl 51. Co-hosted with Devi Brown, built around a small guest list, in-store stylists, a curated retail floor, and gifting from partner brands, with the print magazine placed in every guest's hands.

The Webster Galleria
Private shopping experience with in-store stylists
Peli Peli Galleria
Invite-only brunch for WAGS in town for the game
Partner gifting
Peli Peli, brand gift bags and the print issue
Read the WAGS Redefined case study
WAGS Redefined dinner guests holding the print magazine together at the Super Bowl 51 event in HoustonWAGS Redefined Brunch invitation hosted by Devi Brown and LeShonda MartinStore stylist walking guests through the exclusive shopping experienceGuests talking in the lounge area of the private shopping suitePython-textured football, helmet and sneaker styled on a display table
Private dinner room in Houston with guests seated beneath warm, patterned lightingGifting table with the WAGS Redefined magazine, Peli Peli wine and glassware beside guest bagsGuest browsing a curated rack during the private shopping experienceSmall group of guests in conversation on the shop floorGuest posing with her shopping bag in front of the gallery wall

Event 04 · WAGS Redefined

Super Bowl 53, Atlanta

Mind, Body + Super Soul: a wellness-led WAGS gathering in Atlanta during Super Bowl week, hosted at STACK Sports Performance. A training session, recovery and beauty activations, and a full roster of sponsors and partners built into the experience. The event doubled as a fundraiser: proceeds benefited Sporty Girls Inc., which gets girls of color into sports.

STACK Sports Performance
Host venue for the training and wellness programming
15+ partners
Fitness, beauty, wellness and lifestyle sponsors
Sporty Girls Inc.
Beneficiary of event proceeds
Read the WAGS Redefined case study
WAGS Redefined members gathered on the turf at STACK Sports Performance in Atlanta for Mind, Body + Super SoulThree members posing together in the STACK Sports Performance training facilityRow of burlap Mind, Body + Super Soul Atlanta gift bags on the welcome tableMembers laughing together mid-stretch on the turf during the wellness sessionTrainer demonstrating a movement while members watch from the turfMembers working through a medicine ball circuit on the turf during the training sessionRecovery and bodywork activation with a practitioner treating a member on the tableBody GOALS Physical Therapy & Wellness partners at their banner on the vendor floorMembers shopping the activewear vendor table togetherS2 The Brand Gym & Juice tees laid out beside the mirrored brand signageFull room of members doing floor work across the turf at the wellness sessionActivewear and Wife Mom Boss tees merchandised on the retail shelvingPartner host at her activation table with a pink duffel, nail bar and champagne bottlesFramed Mind, Body + Super Soul sponsor and partner thank-you sign at the Atlanta event
Framed Mind, Body + Super Soul Atlanta event sign in WAGS Redefined mint greenMembers seated on the turf raising their arms during the guided stretch at STACK Sports PerformanceVendor floor of handbags, apparel and jewelry set up inside the training facilityMisayo House fine jewelry display of necklaces, studs and hoops on black linenMember writing on the Mind, Body + Super Soul guided meditation worksheetS2 The Brand vendor booth with banners, apparel rack and merchandise tableMembers lying on the turf during the guided meditationPurple F&W Style handbag on display at the Atlanta vendor tableSmall circle of members talking on the turf between sessionsMember reading back her written reflection after the guided meditationS2 The Brand mirrored sign and lookbook on the sponsor tableSignage noting 100% of event proceeds benefit Sporty Girls Inc. beside the event hashtag cardWAGS Redefined lettering laid out on the turf at STACK Sports Performance

Event 05 · The Sport Sorority

Standing in Sisterhood Virtual Summit

Co-hosted with the National Basketball Wives Association, a private, multi-day, multi-session event programmed and packaged for sponsors. Mental wellness was a prominent theme amid the pandemic, and members interacted on the event platform as well as social media.

$10K
Sponsorship raised for a first-year virtual event
15
Speakers and panelists booked and briefed
125
Virtual attendees from the women-in-sports community
Read The Sport Sorority case study
Standing in Sisterhood #SISSUMMIT sponsorship deck coverSave-the-date graphic for the Standing in Sisterhood Virtual Summit stamped MAX CAPACITYSIS Summit panelist graphic for Nina Westbrook, Healthy State of Mind
SIS Summit panelist graphic for Lauren Holiday presented by Pro Athlete TravelInstagram story of the Stand Up SIS panel streaming live on YouTubeInstagram post quoting Lauren Holiday on being an ally at the SIS SummitInstagram story shouting out the Stand Up SIS panelists and both co-hostsInstagram story of the SIS Summit opening session with both founders on screenInstagram story graphic reading Black Girl Magic Alert featuring the SIS Summit fireside
All the numbersThe testimonials