Search
Find the work
Search by keyword or browse by tag to jump straight to the pages that matter to you.
Browse by tag
11 results
Page
About LeLe Martin
Content strategist and community builder. Timeline, bio and the thesis: audiences into communities, members into advocates.
aboutbiotimelinecommunitystrategyPage
Case studies
Four builds: WAGS Redefined, The Sport Sorority, NBA social and creator work.
case studiesportfoliocommunitycontentCase study
WAGS Redefined
Founded an owned platform spanning social, website, print magazine, newsletter and live events. 20,000 organic followers.
communitymediamagazinenewslettereventsfashionwellnessfoundersocial mediaCase study
The Sport Sorority
Founded a paid membership community with annual dues, founding members, a virtual summit and a Self-Trust course.
membershipcommunitywellnesseventsrevenuefoundereducationCase study
NBA social
Real-time social publishing courtside for an NBA team: game coverage, marketing collaboration and Sprout Social workflows.
sportssocial mediabrandreal-timenbacontentCase study
Creator and influencer
7+ brand partnerships across maternal health, family, fitness and beauty, plus organic posts with hundreds of thousands of views.
creatorinfluencerbrand partnershipsfitnessbeautyskincaremotherhoodwellnessPage
Events
WAGcademy, the Dream Center service day, the SIS Summit and Super Bowl activations in Houston and Atlanta.
eventsproductionwellnessfashionfitnesscommunitysponsorshipsuper bowlPage
Testimonials
Unprompted social proof from members, partners and advertisers.
testimonialssocial proofcommunitymembersPage
Results
Growth, revenue, membership, events, reach, brand partners and notable press in one place.
resultsnumbersrevenuebrandspressgrowthbrand partnershipsPage
Philosophy
The Join-to-Advocate flywheel and the four principles behind the community work.
philosophystrategycommunityflywheelPage
Contact
Let's build. Email, LinkedIn and Instagram.
contacthireemail