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About LeLe Martin
Brand strategist and community builder. Timeline, bio and the thesis: audiences into communities, members into advocates.
aboutbiotimelinecommunitystrategyPage
Case studies
Four builds: WAGS Redefined, The Sport Sorority, NBA social and creator work.
case studiesportfoliocommunitycontentCase study
WAGS Redefined
Founded an owned platform spanning social, website, print magazine, newsletter and live events. 20,000 organic followers.
communitymediamagazinenewslettereventsfashionwellnessfoundersocial mediaCase study
The Sport Sorority
Founded a paid membership community with annual dues, founding members, a virtual summit and the Locker Room to Board Room Leadership course.
membershipcommunitywellnesseventsrevenuefoundereducationPage
Events
WAGcademy, the Dream Center service day, the SIS Summit and Super Bowl activations in Houston and Atlanta.
eventsproductionwellnessfashionfitnesscommunitysponsorshipsuper bowlPage
Testimonials
Unprompted social proof from members, partners and advertisers.
testimonialssocial proofcommunitymembersPage
Philosophy
The Join-to-Advocate flywheel and the four principles behind the community work.
philosophystrategycommunityflywheel